T1 - Sources of information

The pre-production documents were helpful during production of the advert as they gave me an overview of what to do next and what still needed to be done.

Production schedule
This was helpful to an extent as it allowed me to know by what time had to get things done by and adjust schedules to ensure that things that had to be done by a certain date were done by that date. However, I was unable to meet some of the dates either because I had something that needed finishing for that work to be completed or I ran out of time to get it done by.

Location Visit Sheet
This was helpful as it reminded me of where to film and how to easily get there, it also told us about any hazards that may be present in the area and how to best avoid them where possible. It also gave us an idea of what the weather would be like in that area on the days we planned to film and how to best prepare for this weather.

Call sheet
This was helpful to production as it told me what everyone's job was and who was responsible for what when filming, so we could be more organised when we came to filming. It also gave the location and time of filming as well as what props were needed during filming.

Contingency plan
This named any potential problems we may run into while filming and how to overcome those issues should they occur. Despite not having a lot of information in it, it could have proven vital if something happened.

Risk assessment
Helpful as it identifies several hazards that may be encountered while out filming and ranks them in a way that makes it easier to know what to watch out for. for example if something was marked a having a risk of 4 it was very likely to happen and should be looked out for and precautions taken against that particular hazard, but it only ranks a 1 then its not worth taking serious action against.

Production budget
Would have been useful if we were producing the advert ourselves, but as the majority of equipment and props were either from the school or home, it didn't prove terribly helpful in this case.

Shot list
This was helpful during filming as it gave a brief overview of what the shot was and a more detailed description of what was in the shot and would be viewable by the audience.

Costumes and props
This is potentially the most useful pre-production information we used as it told each person what they would need for the character they were acting as. This could have been improved by using more detail or a better description of what props were needed.

Shooting schedule
This was helpful as an extension of the shot list and costume/prop list, giving a combination of both as well as who's in shot during what scene and where we're filming.

T2 - Screening

To help evaluate my advert and get some improvements for next time I'll be doing a survey. However I cant guarantee total honesty with this method, as with most methods readily available to me. I will be using survey monkey to create a survey online. Also performing a focus group to get some qualitative feedback.
http://www.surveymonkey.com/s/Q52WX72

The questions I will ask are:
1/ Do you think the advert fits the product?
2/What audience do you think we are trying to appeal to?
3/What do you like about the advert?
4/What would you change about the advert?
5/What would you rate the advert out of 10? (10 being highest, 1 being lowest)

I used mostly open ended questions to get peoples thoughts about the advert instead of restricting them to only a few answers.

The feedback I got from the survey can be considered reliable as it was from people I trust would be honest with their answers. I would improve the process by asking more people and getting a wider audience to ask.

Overall, people seemed to enjoy the advert saying that they enjoyed the overall concept but it needed some refining. Most agreed that the acting was ok, not great, but not terrible. One person said that the text at the bottom of the screen gave them a bit of a headache, and could probably be slowed down. Several also said that the variation of shots should have been greater. The average rate out of 10 was 6.

T3 - Present the results

Results from Survey

1. Do you think the advert fit the product?
-Yes
-Yes
-No
-Yes










2.What audience do you think we are trying to appeal to?
-Teen
-Gamers
-Adults
-Teens









3. What do you like about the advert?
-Its simplicity
-The overall concept
-The static between clips
-The scrolling text









4.What would you like to change about it?
-The static didn't really work
-the length of time spent outside is too short
-The time inside is too long, needs to be more straight to the point
-Camera angles could have shown more of the assassin than they did, seemed too ambiguous

5.What would you rate it out of 10?
-7
-8
-4
-6

From these results I have learnt that I'd could have improved the advert more than previously thought, and in general it wasn't very obvious what was being advertised, as well as getting the right balance of shot types. Overall, these results show that the advert needs improvement in all areas, and is something I will take into account next time.

T4 - Finished product

the advert is for a collection of games called The Purple Box, featuring 3 games; Minecraft, Assassins creed 3, and Resident Evil 6. Our target audience was teens and young adults from both genders, appealing to both casual and hardcore gamers with the selection of games the idea behind the advert was to use a unique format, to present the product, in the form of a news report. This will make the advert more memorable, as very few companies use this approach. We also tried to appeal to peoples sense of humour with the use of text scrolling across the bottom of the screen, this gives the impression of an actual news report most of which don't relate in any way to any real news and are just random things we could think of on the spot

The method i used to get my audiences feedback was to set up an online survey and then ask some people i trust to answer truthfully and speak their mind about what they thought about the advert. The feedback was a mixture of qualititive and quantititive, though mostly (90%) quantititive as the questions i asked required more of a worded answer. The question I asked were;
1.do you think the advert fit the product?
2.What audience do you think we are trying to appeal to
3.What do you like about the advert
4.What would you change about it?
5.what would you rate it out of  10 10 being highest, 1 being lowest
i asked these questions in particular as they bring out the majority of points that may need improving and what was done well in the audiences opinion.

The response i got from the audeince was pretty much unanimous, the advert needed improvment in various aspects such as the shot variaty could have been better, along with making it more obvious as to what I was trying to advertise. However, the responses i got were very mixed and a few answers crossed between like and dislike depending on who watched it. A few of the responses surprised me as without them I wouldn't have said a particular element was lacking. overall, i am pleased with my feedback and will be able to use it to improve on future projects

In my onion the most successful part of the advert was the closing graphics, despite simple, it tells the viewer what the advert was about breefly before it ends. And the improvments I would make are to make the special effects more suited to the game being advertised, rather than just generic static, on top of this I would make the shots show more of what was going on in the background. the majority of the answers from the survey I am happy with and will take on board what they have mentioned for next time.

The advert was tecnicaly well done in my onion, but admittdly some of the shots could have been better placed, in particularlar the attack shot should have shown more of the attack than the reporter as this was the main piece of action in the advert and without this improvement it isn't entirely clear what is being advertised until the very end. The idea itself was unique and therefore will stay with the viewer after they watch it.

i acheived my goal to create an original advert to sell "The Purqle Box", and it went pretty well, I'm relatively happy with the finished advert but it could always use more improvements

T5 - Re-draft final evaluation

The advert is for a collection of games called "The Purple Box", featuring 3 games; "Minecraft", "Assassins creed 3", and "Resident Evil 6". Our target audience was teens and young adults from both genders, appealing to both casual and hardcore gamers with the selection of games. The idea behind the advert was to use a unique format, to present the product, in the form of a news report. This will make the advert more memorable, as very few companies use this approach. We also tried to appeal to peoples sense of humour with the use of text scrolling across the bottom of the screen, this gives the impression of an actual news report most of which don't relate in any way to any real news and are just random things we could think of on the spot.

The method I used to get my audiences feedback was to set up an online survey and then ask some people I trust to answer truthfully and speak their mind about what they thought about the advert. The feedback was a mixture of qualitative and quantitative, though mostly (90%) quantitative as the questions I asked required more of a worded answer. The question I asked were;
1.Do you think the advert fit the product?
2.What audience do you think we are trying to appeal to?
3.What do you like about the advert?
4.What would you change about it?
5.What would you rate it out of  10? 10 being highest, 1 being lowest
I asked these questions in particular as they bring out the majority of points that may need improving and what was done well in the audiences opinion.

The response I got from the audience was pretty much unanimous, the advert needed improvement in various aspects such as the shot variation could have been better, along with making it more obvious as to what I was trying to advertise, and removing/tone down the static in certain areas. The audience also agreed for the most part over the target age for the advert, thinking it fit the product quite well, giving the advert an average rating of around 6. However, the responses I got were very mixed and a few answers crossed between like and dislike depending on who watched it. A few of the responses surprised me as without them I wouldn't have said a particular element was lacking such as the comment about the shot time inside being too long, i would justify this by saying that it adds context to the rest of the advert. Overall, I am pleased with my feedback and will be able to use it to improve on future projects.

In my opinion, the most successful part of the advert was the closing graphics, despite simple, it tells the viewer what the advert was about briefly before it ends, making use of common game advert genre convention of showing the product at the end. And the improvements I would make are to make the special effects more suited to the game being advertised, rather than just generic static, on top of this I would make the shots show more of what was going on in the background. As well as made more use of diegetic sound. The majority of the answers from the survey I am happy with and will take on board what they have mentioned for next time. 

The advert was technically well done in my opinion, but admittedly some of the shots could have been better framed, in particular the shot of the attack should have shown more of the attack than the reporter as this was the main piece of action in the advert and without this improvement it isn't entirely clear what is being advertised until the very end, to improve upon this I would re-film this with a mid-shot or a few close-ups instead to get a better idea about what was specifically happening. The idea itself was unique and therefore will stay with the viewer after they watch it. Also having watched the advert, I could have improved on some element on the mise-en-scene, as the outdoor news reader isn't quite as smart as he could have been for example, with his collar being scruffy and out of place.

I achieved my goal to create an original advert to sell "The Purple Box", and it went pretty well, I'm relatively happy with the finished advert but it could always use more improvements.

Final Advert

T1 - Pre-production